The Disruptive Decade
The global economic outlook is certainly enough to test even the strongest enterprises. The eurozone is still mired in recession and the US economy is forecast to expand by just 2.2% this year. The situation in some of the growth markets is also getting harder, as the slowdown in the BRIC economies demonstrates.
While markets conditions in many countries are still very difficult, CEOs are more positive about the prognosis than they were last year : 52% think the global economy will stay the same for next 12 months and only 28% believe it will shrink. In 2012 , by contrast, 48% were convinced the global economy would contract.
But economic plateaux aren’t exactly grounds for cheer. That’s why shortterm confidence about the prospects for revenue growth has continued falling. CEOs in western Europeare especially nervous. Only 22% feel very confident they can increase their company’s revenues in the coming 12 months,compared with53% of CEO’s in the Middle East and Latin America.
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