Healthfirst, New York’s largest not-for-profit health insurance company (with nearly 1.4 million members), proudly announces the opening of its new storefront community office location at 28 East Broadway in Chinatown. A grand opening and ribbon-cutting ceremony for the newly constructed space was held on Thursday, September 26.
“We are excited about the opportunity to relocate our office to the street level at this location to make it more accessible and visible to the residents in the area, and accommodate the growing needs in Chinatown,” said Pat Wang, president and CEO of Healthfirst. “Healthfirst has been a long-standing fixture in the neighborhood, and the new space will benefit those who have come to rely on our community offices as a place to get personal attention to learn more about our plans and other services. It is now more important than ever for people to have the information and resources they need to make the best decisions about their healthcare.”
Founded more than 25 years ago by New York’s leading hospitals, Healthfirst has 22 community offices throughout the New York metropolitan area, on Long Island, and now in Westchester, including two in Manhattan’s Chinatown, with the original East Broadway location opening more than six years ago on the 5th floor of the same building. Relocating this office to the ground level is important to Healthfirst’s promise of delivering high-quality service to its members. In fact, since opening the doors to the ground-level location several weeks ago, traffic has increased almost 10% compared to the same time last year. The street-level space is more open, modern, and people centric; it has a refreshment bar and private meeting rooms for members and prospects. The office is staffed with Chinese- , Spanish- , and English-speaking representatives.
Local community leaders invited to the Grand Opening included:
- Pat Wang, CEO and President, Healthfirst
- Peggy Sheng, COO CAIPA (Coalition of Asian-American IPA)
- Betty Cheng, COO Charles B. Wang Health Center
- Robin Mui CEO, East Coast Division Sing Tao Daily
- Keith Cheng, President Fukien Benevolent Association of America
- Willington Chen, Executive Director Chinatown Partnership
- David Li, President United Alliance of NYS Licensed Acupuncturists (UANYSLA)
DistilINFO Healthplan Market Intelligence Report
Date: October 01, 2019
Source: PR Newswire