BlueCross BlueShield of Western New York partnered with WebMD Health Services, part of WebMD Health Corp., to launch a website.
The wellness website, to be called MyBlueHealth, will allow employees in BCBS of Western New York’s employer-based plans to access health-based incentives. The website will also be able to integrate with employees’ wearable fitness devices.
MyBlueHealth will be available for 85,000 employees whose employers use BCBS of Western New York’s wellness programs.
Date: January 31, 2019