RivalHealth announced today that they have renewed their strategic marketing partnership with BlueCross BlueShield of North Carolina (BCBSNC) to offer RivalHealth’s complete wellness solution for companies and organizations seeking to diagnose, assess and provide customized wellness interventions for every employee in an organization. RivalHealth’s vision is to go beyond identifying health risks and help employees lead healthier and more productive lives, by showing them “what to do” as opposed to simply tracking “what they did”; reducing healthcare costs and improving productivity.
“We embrace all participants, meeting them where they are by providing employees and their family members a personalized, daily nutrition and exercise plan specific to their age, gender, health, activity, and goals. Our transmedia (web, app, dvd) platform helps engage all users,” according to Pete Durand, CEO of RivalHealth. In addition to the daily fitness guide, RivalHealth offers traditional wellness services such as HRAs, biometric screenings and rewards management.
RivalHealth also reaches the unhealthiest population through its RivalFitWarrior program which, led by certified on-site coaches, is designed to change thinking and behaviors around health and fitness. This approach and platform result in progressive, measurable and sustainable outcomes.
“We are very excited about our continued partnership with BCBSNC. This renewal, along with several recent client renewals, really confirms for us that the market is ready for a different approach to wellness programs” states Durand. “Most corporations see healthcare costs rise as employees age by decade. Until we reach employees before they have a chronic condition and teach them healthy habits, we will not solve the healthcare crisis.” explains Durand.
Date: August 10, 2015