Humana Inc. has appointed Jody Bilney as senior vice president and chief consumer officer, effective April 15.
She will serve on the company’s executive team and report to president and CEO Bruce Broussard, according to a news release form the company. The release did not elaborate on her new responsibilities.
“We believe the new chief consumer officer role will be vital to Humana’s (NYSE: HUM) future growth and success, and Jody is the ideal person to fill it,” Broussard said in the release. “She is a strong, driven leader who brings a varied background of successful brand and business transformation to Humana.”
Bilney joins Louisville-based Humana from Bloomin’ Brands Inc., where serves as executive vice president and chief brand officer. Tampa-based Bloomin’ Brands (NASDAQ: BLMN) is an upscale-casual restaurant company that owns the Outback Steakhouse chain. At Bloomin’, Bilney is responsible for strategy, brand, and business development
Previously, she led brand-transformation initiatives at Charles Schwab and Verizon, the release said.
“Jody’s broad brand and marketing experience with leading brands as they transitioned through periods of significant industry change will be a great complement to Humana’s Centers of Excellence in consumer experience and data analytics,” Broussard said in the release.
“Humana pioneered the concept of putting the consumer at the center of health care, and I’m honored to be chosen to help take that powerful idea to the next level,” Bilney said in the release. “I look forward to working for a company that is not only an industry leader but is also dedicated to a dream – helping people achieve lifelong well-being.”
Bilney earned a bachelor of science degree in economics, with a minor in marketing, from Clemson University in Clemson, S.C.