An effective member engagement strategy is more than just closing care gaps. It’s about forging meaningful connections that drive better health outcomes and boost member satisfaction. As highlighted in our recent case study, health plans that take a holistic approach to member engagement see measurable improvements in satisfaction and operational efficiency.

But developing a holistic member engagement strategy requires health plans to navigate a tangled web of data, processes and other complexities. While every organization will have a unique strategy, we believe there are five essential building blocks to help health plans build trust and improve their member experience.

Interested in implementing these strategies? Learn more at optum.com/memberengagement.