Bayer’s Consumer Health Division has established a Precision Health business unit to develop digital solutions and innovative products for personalized self-care and informed health choices across various categories. The unit aims to address unmet needs, collaborate with digital health providers, and enhance Bayer’s digital capabilities.
What You Should Know:
- The Consumer Health Division of Bayer announced this week it has launched a Precision Health business unit focused on developing new products across its range of everyday health categories.
- The new unit will consist of multiple business units and diverse leaders prioritize developing products that enable people to take greater control of their own personal health through digital solutions that facilitate more informed choices based on personal insights and novel delivery mechanisms.
- The unit will focus on addressing unmet needs in its core categories, delivering new evidence-based precision health products to market that offer end-to-end self-care, and scaling technologies globally. In addition, it will work with startups and other digital health providers as well as upskill Bayer’s existing digital capabilities.
Source: HitConsultant
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