Diri Care, a consumer health technology startup based in Jakarta, Indonesia has snapped up $4.3 million in a seed funding round led by East Ventures and Surge, a rapid scale-up program for startups by Sequoia Capital India and Southeast Asia.
WHAT IT DOES
Diri Care, which translates to “self-care” in Bahasa, is a digital clinic for skin, hair, and sexual health concerns. Established early this year, it offers online health assessments by certified physicians, personalized treatment prescriptions, and same-day product delivery.
Since launching a beta web platform earlier in March, the startup has facilitated more than 13,000 consultations. It plans to release a mobile app version on Android and iOS devices “in the near future”.
WHAT IT’S FOR
According to a press statement, the seed funding will go to efforts in expanding Diri Care’s offerings to customers across Indonesia, as well as enhancing its platform’s technological capability.
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Diri Care is eyeing Indonesia’s beauty and personal care market, which is seen to hit $9.6 billion in value by 2025.
MARKET SNAPSHOT
Budding Indonesian health tech startups have attracted seed funding in recent months. In February, personal health coaching app Sirka received $2.6 million in seed funding, which it plans to use for conducting research and establishing partnerships with medical advisors. Last month, insurtech firm Rey Assurance also secured seed funding worth $4.2 million.
Meanwhile in the Asia-Pacific dermatology space, CureSkin, an AI-powered skincare app in India recently closed a $5 million Series A funding round. Another AI-enabled derma platform, Clinikally, launched in India in May.
ON THE RECORD
“Diri Care marries technology and medical science to inspire authentic confidence and well-being for modern consumers. We believe everyone deserves affordable, high-quality, patient-centric care, and Diri Care is leading the way in democratizing that access for everyone, everywhere, for good,” said CEO and co-founder Christian Suwarna.
Source: Mobihealthnews
