According to The Business Research Company’s research report on the multivitamin capsules and tablets market, mergers and acquisitions are a trend that is expected to impact the multivitamin market positively. Among other multivitamin capsules and tablets industry trends, mergers and acquisitions are rising rapidly because it helps the companies mobilize resources and get access to various products. This helps improve their overall product portfolio and helps them gain access to broader geographical markets.
For example, in August 2021, Catalent, Inc., a US-based leading global provider of development sciences and manufacturing platforms for medicines, acquired Bettera Holdings, LLC, for $1 billion. Through this acquisition, Catalent strengthened its product offerings in the nutritional and multivitamin markets. Bettera Brands LLC is a major manufacturer in the high-growth gummy, soft chew, and lozenge segments of vitamin supplements. Similarly, in October 2020, Arcadia Consumer Healthcare, Inc., a recognized leader in the consumer healthcare market for over-the-counter medicines, acquired NATURELO for an undisclosed amount. This acquisition provided Arcadia Consumer Healthcare the opportunity to further expand and strengthen its presence in the multivitamin sector. NATURELO is a premium vitamin and multivitamin company based in New Jersey, USA, that was founded in 2013.
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The global multivitamin capsules and tablets market size is expected to grow from $18.24 billion in 2021 to $19.98 billion in 2022 at a compound annual growth rate (CAGR) of 9.5%. The change in the multivitamin capsules and tablets market growth trend is mainly due to the companies stabilizing their output after catering to the demand that grew exponentially during the COVID-19 pandemic in 2020. The multivitamin capsules and tablets market share is expected to reach $27.33 billion in 2026 at a CAGR of 8.1%.
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