The Fact.MR market survey on the pregnancy point of care testing market provides a comprehensive analysis of opportunities, trends, and threats affecting growth through 2028. It also sheds light on key developments witness in terms of product, test type, sample type, and distribution channel. As per the report, sales of pregnancy test kits are anticipated to outperform sales of fertility kits over the assessment period.
Fact.MR – A Market Research and Competitive Intelligence Provider: Rising prevalence of gynecological disorders and fertility issues, coupled with the growing preference for fast and accurate point-of-care tests are augmenting the growth of the global pregnancy point of care market.
As per a recent market analysis by Fact.MR, the global pregnancy point of the care market is projected to expand at a steady 4.5% CAGR over the forecast period 2018-2028. Technological advancements in the healthcare sector, backed by government investments to bolster infrastructural growth in the industry will continue pushing sales of pregnancy point of care testing products.
The age of motherhood is no longer a taboo in most developing nations. This is a key trend welcomed by companies operating in the pregnancy point-of-care testing market. Fact.MR pegs this change in social behavior as a gateway to a more widespread demographic.
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Coupled with this, increasing awareness regarding women’s health and wellness during pregnancy is encouraging the adoption of pregnancy testing kits.
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These awareness programs are aimed at educating people about teen pregnancy, sudden infant death syndrome, maternal mortality, and ensuring access to assisted reproductive technology (ART).
With these programs expected to get mainstream in developing countries such as India, Brazil, and China, pregnancy point-of-care testing market players will have a conducive environment to capitalize on.
These opportunities have buoyed the scope for business expansion. Consequently, manufacturers are actively investing in research and development activities to launch cost-effective, accurate, and user-friendly pregnancy kits.
Increasing focus on emergency preparedness and response among women going through their ovulation period is propelling demand for accurate at-home pregnancy test kits. This is indicative of the existing scope for product developments and innovations in the global market.
As per Fact.MR, robust healthcare infrastructure in the U.S., Germany, and France are anticipated to positively shape the sales outlook of pregnancy point of care testing products. In addition to this, the presence of key market players and rapid adoption of technologically advanced healthcare equipment in these countries are anticipated to bode well for the market.
“Strategic collaborations among market players and medical research institutes will continue encouraging product development in the global pregnancy point of care testing market. Apart from this, incorporation of holographic imaging and diagnostic in pregnancy kits to improve accuracy will strengthen growth prospects over the forecast period,” says a Fact.MR analyst.
Source: Biospace