- Expanding consumer reach to over 100 countries including from the Middle East, Africa and Turkey
- Acquisition adds 1 million Arabic-speaking monthly active users
- Acquisition establishes RealSelf's position as the marketplace leader for English and Arabic speakers, furthering RealSelf's vision of making every investment in modern beauty worth it
RealSelf, the go-to destination for making cosmetic treatment decisions and connecting with doctors, today announced the acquisition of Tajmeeli, the leading cosmetic procedure resource for Arabic speaking consumers.
“We’re excited this acquisition will enable us to expand our reach and resources to over 100 countries through the addition of Tajmeeli’s 25 Arabic-speaking countries like Saudi Arabia, Egypt and Jordan,” said RealSelf CEO, James Coyle. “RealSelf experienced an 84% increase in traffic in 2020 and we will now have the added opportunity to serve Arabic-speakers worldwide including the more than 1 million people visiting Tajmeeli.com every month.”
Medical Aesthetics is a $17 billion global industry with a growing number of clinics across the Arabic-speaking world who are serving consumers residing within a market as well as catering to medical tourists traveling across markets for procedures.
“In starting Tajmeeli in 2016 my goal was to empower Arabic speakers to make more educated decisions about aesthetics and gain access to more information on cosmetic treatments and available doctors prior to procedures. I’m thrilled to be a part of RealSelf and to accelerate that access along with business growth through their technology and expertise including user-generated content such as reviews, and additional ways we can work with clinics,” said Tajmeeli founder, Jordan Boshers.
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“At RealSelf we pride ourselves on providing high-quality, unbiased medical aesthetics information so that every investment in modern beauty is worth it,” said CEO James Coyle, “With this acquisition we’re taking our vision global and together, we’re making the experience easier for millions more consumers to make confident decisions through additional patient reviews, unretouched photos, access to medical experts and in-depth procedure information.”