- NRC Health today released its 2021 Healthcare Consumer Trends Report, which surveyed 2 million healthcare consumers against the backdrop of the ongoing coronavirus pandemic.
- The latest report highlights the major trends that came to light last year, and how they will continue to impact the healthcare industry in 2021 and beyond – from declining brand loyalty, increased care deferment, the fast adoption of telehealth, a rise in wearable tech, and a broader focus on social media marketing.
- Hospital leaders will also find value in learning how to recapture patient volumes lost in 2020 and how to bring more human understanding into the care experience.
NRC Health, a provider of in-depth customer intelligence in healthcare, today released its 2021 Healthcare Consumer Trends Report. For its third-annual industry review, NRC Health surveyed millions of healthcare consumers against the backdrop of the ongoing coronavirus pandemic. From declining brand loyalty, increased care deferment, the fast adoption of telehealth, a rise in wearable tech and a broader focus on social media marketing, NRC Health’s latest report shines a light on consumers’ evolving preferences and behaviors related to key healthcare trends and offers insight into how provider organizations can recapture patient volumes in 2021.
COVID-19 Accelerated the Trajectory of Consumerism in Healthcare
“It cannot be overstated just how dramatically COVID-19 has accelerated the trajectory of consumerism in healthcare,” said Helen Hrdy, Chief Growth Officer, NRC Health. “The onus falls on healthcare leaders to move the industry forward by ensuring patient safety, building consumer trust and bringing more human understanding into every care experience. Those organizations that are willing and able to evolve with the times will be best-positioned for success in the aftermath of COVID-19.”
“For years, consumers have made consistent appeals for autonomy, convenience, and freedom of choice,” said Hrdy. “As unsettling as it’s been, COVID-19 has brought some of these consumerist-driven measures to the forefront. While healthcare leaders have proven they can be nimble and adaptable, even in the face of crisis, consumers want a partnership with their providers and a care experience that exceeds their expectations moving forward. But only with the right data and the right understanding, can we ensure that healthcare is capable of adapting.”
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Source: Hit Consultant