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Ginger Lands $50M to Expand On-Demand Mental Health Support Platform

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August 10, 2020

Highlights on this story:
  • Ginger announces $50 Million in Series D funding to expand access to its on-demand mental healthcare system led by Advance Venture Partners and Bessemer Venture Partners; joined by Cigna Ventures and existing investors.
  • Company has more than tripled revenue over the past year, now brings access to on-demand mental healthcare to millions around the world through 200+ employer clients and leading health plans.

Ginger, a San Francisco, CA-based provider of on-demand mental healthcare, today announced a $50 million Series D funding round led by Advance Venture Partners and Bessemer Venture Partners. Additional participants include Cigna Ventures and existing investors such as Jeff Weiner, Executive Chairman of LinkedIn, and Kaiser Permanente Ventures. This latest round of investment brings the company’s total funding to over $120 million.

On-Demand Mental Health Support

Founded in 2011, Ginger’s on-demand mental healthcare system brings together behavioral health coaches, therapists, and psychiatrists, who work as a team to deliver personalized care, right through your smartphone. The Ginger app provides members with access to the support they need within seconds, 24/7, 365 days a year. Millions of people have access to Ginger through leading employers, health plans, and its network of partners.

By delivering evidence-based behavioral health coaching, therapy and psychiatry right from a smartphone, Ginger is the only end-to-end telemental health provider designed to meet this skyrocketing demand at a fraction of the cost of traditional care.

Key benefits of Ginger’s on-demand mental health platform include:

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On-demand, anywhere: On average, members in 30 countries around the world can text with a Ginger behavioral health coach within 44 seconds, 24/7, 365 days per year; first available video appointments with a therapist or psychiatrist are available on average within 10.5 hours.

Measurement-based: The company’s proprietary collaborative care model has been proven to be more than twice as effective as standard therapeutic interventions; 70 percent of people using Ginger experience an improvement in their depression symptoms within 10-14 weeks.

Loved by members: Ginger members give an average rating of 4.7 out of 5 stars after each session.

COVID-19 Underscores Record Demand for Mental Health Support

This announcement comes at a time when the world’s mental health crisis has reached an all-time high following the onset of the COVID-19 pandemic. According to Ginger’s 2020 Workforce Attitudes Toward Mental Health Report, nearly 70 percent of U.S. workers believe this is the most stressful period of their careers, including major events like the September 11 terror attacks, the 2008 Great Recession and others. Ginger has observed record-high demand for mental health support; during July 2020, weekly utilization rates were 125% higher for coaching and 265% higher for therapy and psychiatry when compared to pre-COVID-19 averages.

Recent Traction/Milestones

Millions of people have access to Ginger through the company’s partnerships with innovative employers, health plans, and strategic partners. Today, over 200 companies ranging from startups to Fortune 100s, including Delta Air Lines, Sanofi, Chegg, Domino’s, SurveyMonkey, and Sephora, partner with Ginger to cost-efficiently provide employees with high-quality mental healthcare. Ginger members can also access virtual therapy and psychiatry sessions as an in-network benefit through the company’s relationships with leading regional and national health plans, including Optum Behavioral Health, Anthem California, and Aetna Resources for Living.

The company recently announced the formation of the Ginger Advisory Board, bringing together world-renowned experts from MIT, Massachusetts General Hospital, and the University of Washington to advance mental health research and innovation.

“Our mental healthcare system has long been inadequate. But in the midst of a worldwide pandemic and a tumultuous sociopolitical climate, we’re facing uncharted territory,” said Russell Glass, CEO, Ginger, “People are demanding better care, and the largest payers of healthcare are recognizing the need to respond. Ginger is uniquely able to reverse the course of this crisis at scale. With this investment, we can accelerate our work to deliver incredible mental healthcare at a fraction of the cost to the hundreds of millions of people around the world who deserve it.”

Source: Hit Consultant

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