More than 50 percent of U.S. broadband households are willing to share their smartphone data to help track the spread of COVID-19, according to a recent Park Associates report.
For its report, the market research firm tracked changes in consumer perceptions and adoption of telehealth services due to the coronavirus pandemic.
Four report insights:
1. Fifty-two percent of households said they would share their smartphone data to help with COVID-19 contact tracing measures.
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2. An additional 20 percent of respondents said they could be convinced to share their data if there are privacy protections in place.
3. One-third of broadband households in the U.S. have used or attempted to use telehealth during the pandemic.
4. Forty-one percent of broadband households said they have used telehealth in the last 12 months.
Source: Becker’s Hospitalreview