- Today, Walgreens Boots Alliance (WBA), Microsoft, and Adobe announced an expanded partnership launching a world-class marketing technology and customer data platform to deliver consistent, personalized, and engaging experiences across all touchpoints and channels while respecting and protecting privacy choices of patients and customers.
- Reaching millions of customers worldwide each day, WBA will streamline offers and deliver targeted products and services from its global pharmacy and retail businesses wherever, whenever, and however, they want them.
Walgreens Boots Alliance, Inc., today announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail businesses wherever, whenever and however they may want them. Establishing this platform will advance WBA into the second phase of its digital transformation, one of its key strategic priorities.
Personalized, Omnichannel Healthcare Experience
The strategic partnership with Microsoft and Adobe allows WBA to harness insights to deliver more engaging and personalized experiences while respecting and protecting the privacy choices of patients and customers. This can help increase access to key services within pharmacy and beauty, among other categories, while driving convenience and providing more options to address daily needs. Data privacy and security are fundamental design principles in the development of technology, underscored by Microsoft’s investments in building a trusted cloud platform. For example, with this new personalization platform, Walgreens will launch an individually tailored prescription experience for patients at Walgreens.
“Adobe has been a strategic partner for global brands in their digital transformation,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business, Adobe. “COVID-19 has created a world that is more digital, while redefining the value of physical stores. Walgreens Boots Alliance, a global leader in retail and wholesale pharmacy, is taking this head on and paving the way for its next chapter. With Adobe Experience Cloud, WBA will be able to activate customer data and personalize experiences, while better blending online and offline customer experiences.”
Source: Hit Consultant
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