Google's Parent Company is Reportedly in Talks to Buy Fitness-Smartwatch Maker Fitbit

Google parent Alphabet is reportedly in discussions to acquire fitness smartwatch maker Fitbit, according to Reuters.
Google is said to have made an offer, but the terms were not disclosed in the report.
Acquiring Fitbit would give Google a stronger presence in the wearable technology market, enabling it to grow its portfolio of homegrown products.

Google’s parent company Alphabet is in talks to buy fitness-smartwatch maker Fitbit, according to Reuters

Google has reportedly made Fitbit an acquisition offer. The terms of the deal were not mentioned, and it’s unclear if the negotiations will result in a deal, the report says.

Such a deal would give Google a foothold in the smartwatch space, an industry that the search giant has struggled to break into thus far. While Google has worked with companies like LG on smartwatches that run on its software, it hasn’t established a strong presence in the wearables space through its own homegrown products. Google has made a significant push into developing its own hardware in recent years through its Pixel-branded products, and adding Fitbit to its portfolio would likely further those efforts.

Representatives for Fitbit and Google did not immediately respond to Business Insider’s request for comment.