People would prefer to go to doctors through referrals from individuals they trust but since the rise of popularity of patient booking platforms, using the web to find a doctor has become the new norm. But can you really trust an anonymous five-star review? According to Voro, the answer is explicitly “No.” Voro is the healthcare social network where individuals can share referral and reviews using their real names to guarantee the authenticity of the results. Voro is on a mission to help consumers navigate the field of healthcare by accessing high-quality, efficient medical care that ends up being less expensive in the long term; yielding better results for everyone including the provider and insurers.
AlleyWatch sat down with CEO and Cofounder Tomas Hoyos to learn about the genesis of the platform that is lifting the anonymity of healthcare reviews, the company’s future growth plans, and recent round of seed funding.
Who were your investors and how much did you raise?
Voro raised $2.5M in seed funding. FLOODGATE led the round with participation from entrepreneurs and investors like James Beshara (Airbnb and Tilt), Jenny Fielding (Techstars), Nat Turner and Zach Weinberg (Flatiron Health),Vivek Garipalli (Clover Health), Matt Scott( AVG Basecamp Fund) Greg Arrese (Ride Ventures), Thomas Lehrman (Teamworthy Ventures), Kevin Taweel and Gerald Risk (Asurion), Robin Shah (OneOncology), and others.
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Tell us about the product or service that Voro offers.
Voro is the healthcare social network where people share doctor recommendations with their friends and neighbors.
What inspired you to start Voro?
Our mission is to inspire better health for people and communities everywhere.
When my partner tested positive for BRCA, a gene mutation which predisposes her to breast and ovarian cancer, I saw how useful it was for her to learn from other women with BRCA, and how empowering it was for her to have their support.
How is Voro different?
Voro is the first healthcare social network where people use their real names. By removing that layer of anonymity and connecting people, we hope to fight stigma and bring trust and transparency to healthcare.
Who do you consider to be your primary competitors?
Today, Voro resembles online health communities or social communication products like Facebook groups, GroupMe, or text threads with friends.
Sometimes Voro is compared to vertical search engines – insurance company websites, Yelp, ZocDoc, HealthGrades – but these websites aren’t networks and rely on star ratings and anonymous reviews.
Date: October 01, 2019
Source: AlleyWatch
