- Blissco to expand Supreme Cannabis’ portfolio of premium cannabis brands into the wellness category.
- Will provide in-house extraction capabilities for other Supreme Cannabis brands, including 7ACRES.
- Will expand Supreme Cannabis’ product portfolio to include CBD and THC wellness products and pre-rolls.
Today’s announcement follows the special meeting of shareholders of Blissco (“Blissco Shareholders”) held on July 9, 2019 where, as previously announced by Blissco, the Arrangement was approved by Blissco Shareholders, with approximately 99.28% of proxies cast in favour of the Arrangement. As announced on May 16, 2019, under the terms of the Arrangement Agreement, each Blissco Shareholder will receive 0.24 of a common share of Supreme Cannabis for each Blissco common share held, as further described in Blissco’s management information circular (the “Circular”), which is available under Blissco’s profile on SEDAR.
“With the closing of this acquisition, Supreme Cannabis will expand its portfolio to include a consumer focused brand that specializes in products for the premium global wellness category,” said Navdeep Dhaliwal, CEO of Supreme Cannabis. “In addition to gaining an established wellness brand, Supreme Cannabis will acquire Blissco’s facility built to EU GMP standards that has been extracting oils for the Canadian market since August 2018. Blissco’s scaled capabilities allow for Supreme Cannabis’ high-quality inputs to be processed in-house, creating a near-term large-scale extraction opportunity to serve multiple brands under the Supreme Cannabis umbrella. As we integrate Blissco’s operations, we continue to identify strong synergies between our businesses to create long term value.”
“Operating as Supreme Cannabis’ wellness brand will allow Blissco to focus its operations and effectively pursue opportunities in the premium wellness space,” said Damian Kettlewell, CEO of Blissco. “We look forward to working with Supreme Cannabis’ management team and benefitting from the Company’s shared corporate services model, including best-in-class processes, commercialization experience, regulatory, marketing and brand building expertise.”
Additional Scale and Processing Capabilities
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With the closing of the Blissco acquisition, Supreme Cannabis will gain advanced extraction infrastructure and expertise. Blissco’s production facility in Langley, British Columbia (the “Facility”) has been producing cannabis oils and pre-rolls since receiving its cultivation, cannabis sales and oil production licenses in 2018. The facility houses a state-of-the-art cannabis oil extraction lab with a CO2 extractor capable of producing full spectrum oil. Planned additions to the Facility include the installation of an ethanol extractor that will serve the increasing demand for full spectrum CBD and THC derivative products. By the end of 2019, it is expected that the Facility will have the capacity to produce over 7,000,000 tincture bottles annually.
Supreme Cannabis intends to leverage Blissco’s growing processing capacity and know-how for future in-house extraction. Products created using cannabis extracts are expected to account for approximately 50% [1] of the total addressable market by 2025, giving Supreme Cannabis significant flexibility to create and distribute products in this category.
Focused Efficiency
Supreme Cannabis intends to streamline Blissco’s production operations to create a highly focused facility dedicated to cannabis extraction and the creation of extract-derived products. As such, Supreme Cannabis intends to decommission all cultivation activity at Blissco and redirect that space for extraction and product manufacturing. The Company believes that operational focus will allow Blissco to become a significant revenue generator for Supreme Cannabis in the near term.
With Blissco’s operational re-focusing and integration, Supreme Cannabis will identify select opportunities to supply Blissco with premium inputs from its wholly-owned licensed producer, 7ACRES. The Company intends to bring together 7ACRES’ reliable high-quality inputs and Blissco’s advanced extraction capabilities to create high-margin, premium wellness products.
Global Wellness Brand
Supreme Cannabis is known for launching two of the most recognizable and successful premium brands in the Canadian recreational market, 7ACRES and Khalifa Kush Enterprises (“KKE”). With the acquisition of Blissco, Supreme Cannabis will gain a dedicated wellness brand that will exclusively focus on this growing consumer segment globally. Products launched under the Blissco brand are expected to include CBD extracts, pre-rolls and topicals.
In addition to accelerating Supreme Cannabis’ entrance into Canada’s wellness space, Blissco will provide the Company with a future platform for entry into international wellness markets. Blissco has built its extraction labs to EU GMP standards and has initiated the EU GMP certification process. Upon receipt of Blissco’s EU GMP certification, Supreme Cannabis intends to address opportunities in select international wellness markets.
New Product Categories
In addition to creating Blissco branded full spectrum CBD and THC derivative products for wellness consumers, Supreme Cannabis will utilize Blissco’s existing infrastructure to produce pre-roll products under select Supreme Cannabis brands. Blissco has been manufacturing pre-roll products under its brand since January 2019, which receive premium pricing of up to $25 per gram in select provinces. Supreme Cannabis will continue to scale Blissco’s pre-roll production capacity in order to meet the growing demand for this product form, which is anticipated to account for 20% [2] of the dried flower smokables market by 2025.
Management and Board Changes
Supreme Cannabis and Blissco thank Blissco’s board members for their strong governance and service to Blissco shareholders. Going forward, Damian Kettlewell will continue to lead Blissco while benefiting from Supreme Cannabis’ guidance and expertise. Mr. Kettlewell has committed to remaining employed at Supreme Cannabis as well as retaining at least 75% of his shares for a minimum of two years.
It is anticipated that the Blissco Shares will be delisted from the Canadian Securities Exchange (“CSE”) as of the close of trading on July 12, 2019.
Date: July 15, 2019
Source: MarketWatch