WebMD Health Corp., an Internet Brands company and the leader in health information services for physicians and consumers, today announced that it has acquired Frontline Medical Communications, a leading medical communications company and provider of digital, print and live conference events for the healthcare industry. The acquisition combines the depth and expertise of Frontline with that of WebMD’s Medscape, the leading digital news, information, and education platform for physicians worldwide.
“Frontline’s position as a leading medical publisher makes them an excellent addition to the Medscape platform,” said Bob Brisco, WebMD CEO. “With Frontline, we are building on our commitment to deliver meaningful and relevant content to clinicians exactly where they are and via the channels they prefer. Frontline will help expand and deepen our relationships with health care professionals and enable us to leverage our combined strengths to increase our value to customers.”
Both businesses will continue to operate independently, as the companies build on and integrate products, platforms, and services. Terms of the deal are not being disclosed.
Date: June 24, 2019
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Source: Market Watch
