Amazon could use its expertise to disrupt everything from the pharmaceutical supply chain to Medicare management. We break down the healthcare areas best suited for an Amazon entrance.
Amazon is looking to dominate more than just online retail.
The e-commerce behemoth is serious about entering healthcare, bringing with it a non-traditional business model, infrastructure in logistics & computing, and customer love.
Many existing health giants are scrambling to compete, while others are looking for ways to Amazon-proof themselves.
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But this isn’t Amazon’s first attempt at transforming the space.
Between 1999-2000, the company began investing money into Drugstore.com with plans to expand its e-commerce business into the pharmacy space. It eventually ran into the existing web of middlemen, regulators, and more, which brought its ambitions to a halt.
Now, Amazon is trying again. Earlier this year, it announced a joint healthcare venture with JPMorgan Chase and Berkshire Hathaway. Before the collaboration, the company acquired online pharmacy PillPack for nearly $1B.
But it’s not the only tech company expanding into healthcare.
Many are advancing in the space by playing to their strengths: Apple’s patient-centric vision prioritizes consumers, while Google continues to apply AI to everything from medical devices to lifestyle management solutions. Microsoft is building health data management on top of its cloud platform Azure.
Date: December 12, 2018
Source: CB Insights
