Activision Blizzard and Google both are in great demand; the former is for the games and latter one for most of the digital services. Now, both the companies have entered a deal to enhance the gaming features and to enable more and more people to play the games without having a high-speed computer or advanced consoles.
Going as per some of the recent reports, the gaming is destined to become one of the biggest global markets for companies, and keeping this in mind, Activision Blizzard and Google signed a deal to take gaming platform to another level.
What are the major 5 points that are covered in this deal?
1] The popular video streaming platform, YouTube is already equipped with rights to stream sports and other popular leagues. Though Amazon was also doing this task, its charges were too heavy. Google, on its part, released Stadia last year which is an online streaming gaming platform. So, Activision’s deal with Google makes business sense for former as the latter has been showing a lot of keenness in the Gaming field.
Also, YouTube becomes the Activision Blizzard’s exclusive global streaming partner except for China Region.
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2] Google Cloud will provide the hosting infrastructure to the Activision Blizzard. The major reason for Activision to choose Google Cloud is because of the superior data analytics and advanced AI on offer.
3] The deal will help the users to play the game having minimum packet loss and this is possible because of the premium network quality service of the Google Cloud.
4] The players can access the features of Google Cloud AI and can ask for the recommendation of the games.
5] The deal between the two giant shows the commitment of Google towards the Game developers. Google offers illustrative supports to them for developing great games.
6] For Activision, this would strengthen the company’s hold in the fast-growing mobile gaming market. A recent report by App Annie has predicted that the total global consumer expenditure on smartphone gaming is set to exceed the $100 billion mark by the end of this year.