OnePlus has become one of the most trusted and premium league Android phones that the world’s users have raved about. The Smartphone giant has been able to grab a substantial market share. However, the much-revered phone brand’s cofounder is now moving out to work on his new venture. Carl Pei, OnePlus cofounder is leaving the company after serving the company in a large capacity for years.
OnePlus Co-founder Leaves Ahead of OnePlus 8T Launch
Pei is a highly accredited expert who strategized OnePlus marketing initiatives to position the products with the right branding and hype, making it one of the most loved Android phone brands in just a few years. The company struggled to upscale itself around five years ago, and the phones were available only through invites.
Smart Marketing Techniques Made OnePlus A Leading Brand
The marketing techniques employed by OnePlus were brilliant, and people waited for getting the flagship phone. The Available By Invite Only and destroying current telephones to get a new OnePlus phone were some outstanding strategies to market the new phone.
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Pei Asked Samsung To Hire Him
The One Plus cofounder has once shown interest in joining Samsung. He asked Samsung openly in the past to hire him so that he could garner more knowledge about logistics and operations. He wrote a personal blog where he requested Samsung to be their intern and learn about how they scale, manage, and run the business. Carl Pei, along with co-founder Pete Lau, began One Plus.
Pete Lau Talks About Pei
In an old interview, Lau cited, “I thought this kid has ambitious thoughts and dreams. I think it comes from the heart and it’s very important. I think he has tenacity.”
Leading the Way To Top
Pei has invested his efforts in making OnePlus a successful brand. He lived across India and China to understand markets and come up with techniques that made it the top smartphone brand in Asia.
Moving Ahead for a New Venture
Pei, OnePlus Co-founder is now moving out of the company he built into a large brand for a new venture. There is no official statement from OnePlus or Pei on the exit yet.