Amazon’s Twitch controls 91% of the live video game streaming market for the third quarter of 2020. StreamLabs and the analytics start-up Stream Hatchet released a report which stated that Twitch’s share in the third quarter was higher than it has ever been, since the first quarter of 2018.
Unintentional boost to Twitch as Microsoft shuts down Mixer
Twitch, a leading social media platform for gamers competes with similar products from Facebook and Google. Microsoft closed down Mixer in June, encouraging users to take up Facebook Gaming. But, the majority of the people who were previously using Mixer have adopted Twitch.
This unintentional boost has just helped Amazon get stronger in the game streaming market. Amazon acquired Twitch in 2014 for $842 million. The live video streaming platform makes money through advertising and users’ subscriptions.
Content creators give 206 million hours of footage for the third quarter, 96% higher than the previous year quarter
The StreamLabs and Stream Hatchet joint report provides the following stats:
- For the third quarter, content creators provided 206 million hours of footage which, is a new record and 96% higher than the previous year quarter.
- Users watched close to 4.7 billion hours of video via Twitch in the third quarter. It means an 8% drop from the second quarter when the COVID-19 pandemic forced people to stay home, giving additional time to watch live game streams online.
- In the third quarter, Facebook had a 3.4% share of hours while Google’s YouTube had a share of 6% share of hours.
- During the second quarter, Microsoft Mixer had a 14% share of hours before it shut down.
Tyler “Ninja” Blevins announces his move to Twitch from Microsoft Mixer
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The success of Twitch is due to the popularity it enjoys with gamers. In September, Tyler “Ninja” Blevins announced that he was moving to Twitch from Mixer. He even signed a multi-year deal. Ninja plays the popular game, “Fortnite” and has 16 million followers on this platform.