Sendinblue, a marketing automation startup announced fundraising of close to $160 million. Its company spokesperson said that these funds will be dedicated to expediting its go-to-market efforts.
With its latest round, SendinBlue totals fundraising of $200 million
In 2017, SendinBlue had raised $33 million. The recent round was led by Bridgepoint Development Capital and BPI. It totaled the startup’s funding to $200 million.
As per a recent survey by CMO Survey, around 60.8% of respondents have stipulated shifting of their resources to building customer-facing digital interfaces. Also, close to 56.2% have reshaped their business to focus primarily on digital opportunities. With lockdown norms in the pandemic, marketers were forced to adopt digital.
Founded in 2012, Sendinblue competes with companies like Mailchimp to offer solutions that accelerate marketing tasks. The company initially focused on email, but it remodeled itself to address increased demands of online acquisition and loyalty tools.
With AI and machine learning, Sendinblue specializes in marketing automation
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With its tools, customers can send newsletters before moving into templates and chat tools that bind themselves to their websites. Their products are designed as per the marketer’s needs and are easy to use. They usually cater to industries like construction, hospitality, manufacturing, and e-commerce.
Co-founded by Polytechnic graduate Armand Thiberge, Sendinblue specializes in marketing automation. Using AI and machine learning, its MailClark email bot draws out relevant content from emails, prequalifies them, and takes necessary actions to optimize response times. Customers can also use the MailClark email bot within their platform or combine it with other third-party apps through an API.
50% rise in the business, with a total customer reach of 180,000, across 160 countries
This marketing automation startup claims that it realized a 60% year-on-year growth before the pandemic. Between March and June, it observed a 50% rise in the business, reaching over 180,000 customers across 160 countries. Also, with 70% of its revenue coming from abroad, Thiberge plans to focus on its international operations.
Recently, SendinBlue opened its first office in Toronto, making it five offices in total, and an employee strength of over 400.