Last Thursday, Google rolled out a new version of Android “Go”, specifically designed for low-end phones. This release aims at gaining user attention in emerging markets using cheaper devices.
Google’s Android “Go” to launch app 20% faster than the previous version
Go Edition, the new version of the operating system, includes updated versions of Google services namely, Gmail, Maps, and YouTube. They are meant to be lightweight and consume less cellular data. The search giant launched the first version of Android Go in 2018. With this latest offering, the apps will launch 20% faster than they did in the previous version.
This announcement is a follow-up to the release of Android 11’s software, early this week. Google’s mobile platform essentially powers around nine out every ten smartphones shipped globally.
Latest version for devices with 2 gigabytes of memory or less
The Android Go software will pay most of the attention to the way a phone uses data as people on Go will mostly be on prepaid plans. The phone’s settings include a data management system that will let the user know how much data is left. Also, a specialized version of the Play store will highlight apps that work better with entry-level phones.
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The latest version runs on devices with 2 gigabytes of memory or less. The earlier version ran on devices with 1.5 gigabytes or less. This extra capacity will help apps run faster.
With Android “Go”, the search giant will reach the emerging markets
Reaching emerging markets is crucial for the search giant to grow its business. This means that as more people have smartphones, the more they will use them to search for things on Google or tune in to a video on YouTube. This will enable Google to get more data to further its widely targeted advertising business.
This isn’t Google’s first time in targeting emerging markets. The company had launched an initiative called Android One in 2014. It partnered with handset makers in India and few other countries to assist manufacturers in building affordable phones. Three years later, Google evolved this program to focus on security updates and involve mid-level and high-level smartphones.