In a time when remote working has become important, Apple has successfully identified and acquired the Mobile Device Management Firm, Fleetsmith in a bid to Strengthen Its Remote Device Management.
Apple has not yet publicized the acquisition. In a blog post, Fleetsmith has confirmed this acquisition stating,
“We’re thrilled to join Apple.”
Fleetsmith has further specified in this blog that they will continue to serve new and existing customers. Neither company has confirmed the commercials of the deal.
Fleetsmith: A Mobile Device Management Start-up acquisition for Apple
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Fleetsmith specializes in streamlining tools to simultaneously deploy and manage Apple devices, including remote automated OS and updating, a kind of tailor-made product for Apple. It was launched in 2016 and raised over $40 million in venture capital from investors like Menlo Ventures, Upfront Ventures, Tiger Global Management, and Harrison Metal. As per Linkedin, it has an employee strength of 75 employees.
Although Apple has primarily been involved in selling phones and computers to individuals, in recent times, it has turned its attention to the enterprise market. Off late, it has partnered with companies such as IBM, SAP, and Cisco, in turn persuading businesses to buy iPhones and Macs as tools for the workforce.
In 2017, Apple CEO, Tim Cook mentioned that the enterprise market was the “mother of all opportunities.”
Why Apple acquired Fleetsmith
Apple has continuously been working with companies like JamF and Accenture to help clients in wider Apple hardware deployments. These clients use their own tech support to handle these deployments but it has been observed that once it moves beyond a couple of systems, the same task becomes time-consuming and arduous.
This acquisition move of Fleetsmith will help simplify these deployments and strengthen mobile device management. Especially now, when remote working is the new office, it seems to be an integrated solution designed to make it easier for smaller enterprises to onboard new employees.
While the company in all likelihood will continue to work with JamF for their ongoing device management, it remains to be seen how this acquisition will alter working in this space.
What happens next?
With Apple entering the MDM space, it has raised the bar and made it easier for enterprises to get new equipment and onboard employees faster. This will in turn increase the number of Apple devices deployed.
This acquisition has now made the enterprise market more Apple-friendly, and the Apple enterprise in all likelihood is set to grow. It seems now that Apple will take on to be the leader in remote working as well.