Google said that all its advertisers will now have to validate their identities along with their origination countries to ensure the credibility of sellers on the websites. The move comes as an attempt to rectify the prevalent scams and false information on the various platforms.
Google Asks Advertisers to Verify Identity in a Month
The new rule makes it difficult for the scammers and hackers who try to create misinformation about coronavirus pandemic and try to decoupage the readers.
Users will be able to See Advertiser Information.
Now the Search Engine users will be able to see the disclosures from the advertisers about their identities. The rule starts with American companies and would later cover companies from across the world.
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The users can view the advertiser identity by selecting the advertiser link on the option next to the ad.
Google Blog Post Talks about the New Rule
Google Integrity Head, John Canfield wrote a blog post detailing the new rule. This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them make more informed decisions when using our advertising controls. It will also help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves.
Political Ads Required Verification Since 2018
Google already started the verification of political ads in 2018. However, it was not implemented for every category of ads. The process will duly take several years to complete.
The rule being Implemented in Phases
However, Google said that it is giving priority to the sellers that our offer services and products or promoting educational content.
Industries like Health Care, gambling, and gaming will also require verification within the month. Such companies will need to send the details to Google after they receive a notification, else the ads will be discontinued.
More Transparency and Control to consumers
Google will now ask the advertisers to validate their identity, and this change will enable consumers to hey more control over the ads. They will be able to decide who is selling the things and where the advertisers are located. This cuts the chance of scammer companies that misrepresent themselves and try to scam the users.
In the recent Coronavirus, pandemic users have seen a lot of fake ads and businesses perpetrating in the webspace.