Jacki Kelley succeeds Nick Brien as the CEO of the Dentsu Aegis Network for the Americas region. There have been several leadership changes in the Dentsu Aegis Network as the year 2019 closes.
Nick Brien has announced to relinquish his position as the CEO of the Americas as this year ends, and Jacki Kelly will be assuming the role at the start of 2020.
Jacki Kelley, the New CEO of Dentsu Aegis Network
Kelley is a former Bloomberg executive who joined Dentsu recently in March as the Chief Client Officer of the US. She now extends her role as the CEO of the Americas from 1st January 2020.
Tim Andree, the executive vice president and Member of the Board of Dentsu Inc, spoke on Jacki’s appointment,
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“Jacki is the whole package, In a short time, she has had a tremendous impact on the business,” from her leadership skills to her client-management skills to her strategic expertise.”
Nick to Continue to Consult Company
Nick Brien will continue to guide and consult for the company. He said that “I want the right kind of balance for myself, my family and my career,”
Jacki Kelley pursues the highest position in the company as it struggles to compete with the giants like Facebook and Google in the current market. The various organizations have been restricting agency fees and relying on more in house marketing programs.
Kelley Shares Insights about the company business
As per Kelley,
“Clients want fewer agencies solving bigger problems, you need to be in a place that has exceptional capabilities and a model that allows you to bring together the right assets on behalf of clients.”
Company Looking for better avenues in the global market
The company has been buying a lot of smaller companies across the globe in a bid to cut down dependency on its native Japanese market. The company is trying to offer more straightforward solutions that work in conjunction with the changing technologies and evolving trends that affect the marketing domain.
Need to make services simpler for clients
As per Andree,”to market much more quickly while delivering integrated solutions, whether that is media, creative, or customer-relationship marketing, the company needs to make its services and offerings simpler for the clients.