Salesforce has done it again! The CRM and cloud-based solutions provider has topped the list of Gartner Magic Quadrant for CRM 2019. The 2019 Gartner Magic Quadrant declared in September the leaders in various CRM categories, such as CRM Lead Management, CRM Customer Engagement Center and so on. In this; Salesforce was announced as the leader in Gartner Magic Quadrant for CRM Lead Management.
Every year, Gartner conducts an in-depth analysis of service providers in the CRM space. The Gartner Magic Quadrant for CRM Lead Management report provides valuable information for business leaders who seek technology solutions for interacting and engaging with their customers.
Salesforce Pardot makes it a leader in Gartner Magic Quadrant for CRM
Salesforce’s ‘Pardot’ is one of the major reasons why Salesforce became the leader, second year in a row in Gartner Magic Quadrant. Pardon is a software as a service (SaaS) marketing automation platform. It offers email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. The tool automates common marketing tasks such as creating digital marketing campaigns and tracking customer behavior.
Pardot mentioned in a statement on their official website;
“For the second year in a row, Gartner positioned Salesforce as a Leader in the 2019 Magic Quadrant for CRM Lead Management — and we couldn’t be more thrilled.”
Michael Kostow, SVP, and GM of Salesforce Pardot mentions,
“One of our main goals has always been to empower marketing and sales teams to work better together. One way Pardot does this is through AI-powered features like Einstein Lead Scoring, which enables marketers to automatically identify leads who are most likely to become customers. They can then route those leads to the sales team.”
Salesforce believes that they have been named a Leader in the Gartner’s Magic Quadrant for CRM Lead Management space because of their latest product innovations, helping their customers deliver world-class experiences across a single unified platform. Pardot integrates with Sales Cloud, Service Cloud, Advertising Studio, Social Studio, and more, which allows marketers to engage with leads across any channel at every stage in the buying journey.
Nate Skinner, VP of Product Marketing at Salesforce mentions,
“We’re continuing to invest in our product innovations and partner integrations to really push the boundaries of marketing automation and help our customers be successful. At the end of the day, we owe all of our success to our customers and Trailblazers, and we wouldn’t be where we are today without them.”
You can see the complete report on Gartner’s Magic Quadrant for CRM 2019 on this link.