McDonald is the world’s largest chain of fast-food and burgers spread across the globe. The fast-food giant has announced acquiring Apprente, an AI company established in 2017 which used artificial intelligence to analyze and comprehend Drive-Thru orders by customers.
How Apprente will help McDonald’s in its business
The company is striving to tap in the power of AI to provide the best service and seamless ordering experience to its customers. It is certain that McDonald’s is not only famous for its restaurants but also the Drive-Thru outlets. Thus it is trying to leverage the capabilities of AI to enhance the services to its drive-thru and self-order customers. The technology developed by Apprente can shorten the service times considerably. So, McDonald’s has acquired the company to embed AI technology in its Drive-Thru Delivery systems.
The food giant has made this deal shortly after acquiring Dynamic Yield and buying stakes in Plexure.
McDonald’s is doing a lot of tech-focused deals to advance its service and automate its functions technologically. It is undoubted that Automating Drive-thru service will help the burger giant to impress its already loyal customer base.
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The employees of the original company Apprente will serve as the founding members of McD Tech Labs. The organization is targeting to mark its presence in the tech world by engaging and employing a more significant number of technical experts like data scientists and engineers.
The most notable feature of the Apprente is its specialization in using AI to understand and analyze speech. This feature can duly help McDonald’s to enhance its self-order units and also automate Drive-Thru. It will also considerably shorten the service timing.
As of now, Apprente technology solutions will be used to automate drive-thru. However, eventually, it can be used for the Self- Order and the McDonalds App, which customers use a lot for placing orders.
Currently, McDonald’s is upscaling its restaurants and units in the US with more digital menu boards and services like self-order Kiosks, etc. Apprente has tested its AI-based expertise in different Test restaurants of McDonald’s to analyze the implementation.
Every enterprise is currently treading towards the path of AI to create faster and more intelligent solutions for its customers. McDonald’s recent acquisitions are a step forward towards digitalizing its services. It will not only enhance its customer experience but will also help McDonald’s to cut on costs considerably.