After 15 years of Google’s supremacy on the internet, the technology world is talking about the company’s various acquisitions. There is a crackdown on the numerous successful acquisitions made in the last decade and a half about security concerns.
Crackdown on Google Acquisitions
Everybody knows that Google has become a name synonymous to search in people’s daily life. No matter what we need to find over the internet, we switch to Google.
There have been more than 200 acquisitions by the company, and it has earned a massive spot in the world of internet and technology. All the acquisitions have become an integral part of the company’s suite, and people use them in their daily lives. However, recently, regulators and federal senators seems to have taken a strict spot towards Google acquisitions.
The Department of Justice has formally issued an antitrust review of the various companies. There have been plans proposed by the Elizabeth Warren for divesting Nest, Double Click, and Waze which are prominent acquisitions.
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Waze, an Israeli start-up was bought by Google for 1.1 billion dollars in 2013. The App was successful in bringing social media traffic information for Google that helped enhanced Google Maps. More than 100 million users users.
YouTube: Google bought the worlds most used 1.65 billion-dollar video sharing site in 2006. Eventually, it grew to become one of the most prominent and Google’s second-largest revenue-generating product.
Nest, a smart home management company, was brought by Google recently in 2014. The original thermostat product from Google suite was recently under the radar of the Federal Trade Commission regarding the data privacy issues.
DoubleClick, another acquisition done by Google in 2007 for a whopping 3.1 billion dollar is target of antitrust concerns. It is behind all the technology behind the Googles advertising market. The revenue is around 100 billion dollars every year.
The increase in political surveillance and the government crackdown on Google Acquisitions is perceived as an attempt to break the monopoly of the company in the market. With Security considerations and user data privacy being matters of tremendous concern, Google is set to have difficult times ahead.