As nice as the iPhone 10x and Samsung Galaxy S10 phones are, most people don’t need to spend $1,000 or more on a smartphone. In fact, most people don’t need to spend anything on a new phone; because their old one probably works just fine. These are the few reasons why Apple and Samsung phone sales have declined in the Q4. Though Apple iPhones and Samsung smartphones offer one of the best features in the market; people still refrain from buying them due to their excess prices.
Apple and Samsung phone sales are down
Recent figures of Apple and Samsung phone sales show that most people don’t want to spend $1,000 on a new phone, no matter how good it is. Smartphone makers, led by Samsung and Apple, have been jacking up prices over the last few years. Consumers have been pushing back.
There is a serious drop in Apple and Samsung phone sales as per various reports.
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In Apple’s case, iPhone sales dropped 12% from last year, and its overall net income tumbled 13%. The iPhone XR, the company’s cheapest new model at $749, has become more popular than Apple’s $999 iPhone XS and $1,099 iPhone XS Max.
Samsung rose about 7% to $20 billion won and the company increased its lead in the global smartphone market share by two percentage points to 22%. The gain was mostly because of Samsung’s cheaper A-series devices. Its mobile operating profit was 42% less than a year ago, and revenue from Samsung’s flagship Galaxy S lineup, which starts at $750 for the $10E, dropped because of weak sales momentum for the Galaxy S10 and stagnant demand for premium products.
There are a few reasons why people aren’t buying those premium phones like they used to.
People are holding on to phones longer. There also hasn’t been a compelling reason for regular consumers to upgrade. Enthusiasts might want the latest and greatest phones each year, but most people are concerned with camera quality and battery life. Cameras are becoming a harder selling point because phones launched over the past several years already have really good cameras.
Apple and Samsung phone sales are caught in a bit of a catch-22.
They both build and sell really excellent phones that are so good people don’t necessarily want to upgrade them to the new model just one or two years later.