Apple CEO Tim Cook once threatened Uber CEO Travis Kalanick saying that Apple would remove the ride-sharing app from the App Store after learning that Uber had breached Apple’s privacy rules, according to a recent report by The New York Times.
During a 2015 meeting, Cook reportedly accused Kalanick of allowing Uber to devise a system to individually identify iPhones even after the app had been deleted or after the phone had been completely wiped.
Kalanick, 40, was “shaken” by the meeting with Cook, the report said, citing interviews with more than 50 current and former Uber employees. Removing Uber from Apple’s App Store would have caused the ride-sharing company to lose access to millions of customers.
Uber, according to the report, was doing this to combat account fraud in China.
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The system Uber was using to fool Apple was a practice known as “fingerprinting” software that ensured Uber’s system would remain hidden from anyone accessing the ride-sharing app at Apple’s headquarters in Cupertino.
However, fingerprinting iPhones is a violation of Apple’s rules, and after Apple had discovered the scheme, Cook made sure to give Kalanick a scolding, telling him that he better knock it off or Uber would be booted from the App Store.
Date:April 24, 2017