Have you noticed lately that Apple stock has been taking a beating? Well that is not all, android is beating apple in all international markets. There is no visible “game changer” product in the pipeline at Apple. The quality is suffering as well.. talk to the guys who got lost in Australia using apple maps, have you seen the number of google maps downloads? Something is not working for Apple. Here are 5 ideas for Apple to reinvent itself.
Idea 1: Get the Apple TV out of the lab The next disrupter is to change the unchanged industry dominated by cable and dish networks. Boxee and Roku are great.. but the world is waiting for a “Apple” touch to TV. Hope we get to hear about it soon.
Idea 2: Open the Apple App Store to Android Market The days of closed system are over, with Apple philosophy of cannabilizing its own products, the customer find it easy to move to new innovations that are “Non Apple”. Stop the drain of customer, open up.. the world belongs to the open systems in the future.
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Idea 3: Get rid of the device, Humanize technology iPhone and iPad are great, the kids like them and a new generation is more tech and touch savvy than ever before, but what would the generation from a different planet looking at Apple devices say? The ones that are probably 1000 years ahead of us? Earthlings still touch to call, type to input, and carry a brick around. Just check out TED videos and you will find various technologies in nascent stage. Adopt before it is too late. Samsung is chasing your tail.
Idea 4: Siri is stale, beat Google Voice search The personal assistant everyone will need and must have in the future is a virtual entity, IBM’s watson is the mother super computer in the making. The future value of a company is not determined by the end usage devices but by creating value of the information collected. Google glasses is far more innovative than anything apple has come up with , though not commercially a success yet. Apple for long term sustenance should wisely use its cash pile to build an intelligent oracle of knowledge, reinvent search – as simple as it sounds, google’s size and inflexibility is an opportunity. Get the pirates fly that flag again at Apple and let them loose – to renvent the next Siri and beat google.
Idea 5: Affordability of devices for international markets Emerging markets hold the key to future growth, the mass adoption of andriod will become an entry barrier in the future. Beat the premium, the name of the game is volume. Remember Microsoft did it with DOS, apple sunk, now Android is doing it on the mobile OS. Create a lower configuration of devices for the internal market and gain marketshare. Innovation and growth in the future comes from the non premium customers of today.
In summary, innovate faster than the next startup waiting to eat your lunch. Use the cash pile and make something longterm and meaningful out of it. Remember “think different”? Rekindle the Apple spirit..
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
The ideas expressed in the article are purely of the author and not a reflection of DIstilNFO’s view of the market. The author can be reached at sunny.awdal@distilnfo.com