Toyota Kirloskar Motor (TKM) has successfully concluded its flagship Annual Toyota Safety Education Programme (TSEP) event in Mumbai, marking a significant milestone in their mission to create safer roads across India. The event, hosted at the prestigious Sophia Bhabha Auditorium, celebrated the program’s achievements in Bengaluru, Delhi, and Mumbai throughout 2025.
Addressing India’s Road Safety Crisis
India faces a critical road safety challenge, recording the highest number of annual road crash fatalities globally. With over 150,000 lives lost yearly and road accidents being the leading cause of death for ages 5-29, TKM’s initiative addresses an urgent national concern. The TSEP program, launched in 2007, has already positively impacted more than 800,000 students nationwide.
Revolutionary ABC Approach to Safety Education
The program’s success stems from its innovative ABC Approach:
- Awareness: Comprehensive education on safety rules and regulations
- Behavioral Change: Fostering responsible road usage habits
- Campaigns: Encouraging proactive community engagement
Measurable Impact and Reach
In 2025 alone, TSEP has achieved remarkable milestones:
- Reached over 70,000 students
- Trained 600 teachers
- Engaged 140 schools across three major cities
- Established dedicated Road Safety Clubs
Interactive Learning and Student Engagement
The Mumbai event showcased students’ creativity through various activities:
- Educational poster-making sessions
- Safety-themed theatrical performances
- Awareness-raising songs
- Innovative Mad Ads presentations
- Fact-based video demonstrations
Leadership Vision and Commitment
Mr. Sudeep Dalvi, Chief Communication Officer and Senior Vice President at TKM, emphasizes the company’s dedication: “Road safety is not just a responsibility but a shared mission that requires consistent action and education. Through TSEP, we are fostering a generation that not only understands road safety norms but actively champions them within their communities.”
Sustainable Impact Through Education
The program’s effectiveness is evident through:
- Significant improvement in road safety awareness
- Establishment of permanent Road Safety Clubs
- Continuous peer-to-peer learning initiatives
- Recognition of outstanding contributions through awards
- Integration of safety education into school curricula
Broader Community Development
Since 2001, TKM’s community initiatives have:
- Impacted over 2.3 million lives
- Focused on multiple development areas:
- Education
- Environment
- Road Safety
- Skill Development
- Health and Hygiene
- Disaster Management
The success of TSEP demonstrates TKM’s comprehensive “Real World Safety” philosophy, integrating safe vehicle manufacturing, user education, and infrastructure improvements. This holistic approach continues to drive India toward the goal of zero road fatalities while empowering future generations to become safety advocates in their communities.
