Donald Mann has joined Blue Cross of Idaho as the new vice president of marketing. He will oversee customer and brand strategy, digital marketing and media and communications to empower access for quality, cost-effective healthcare.
Mann has more than 25 years of marketing and brand management experience. He joins the Blue Cross of Idaho team from Austin, Texas where he served as executive vice president and chief marketing officer of Life Line Screening & Life Line Community Healthcare.
“In previous roles, Mann has demonstrated his effectiveness as a brand strategist and a leader,” said Dave Jeppesen, executive vice president and chief marketing officer for Blue Cross of Idaho.
Mann holds an MBA from Red McCombs School of Business at the University of Texas at Austin, and BAs in finance and economics from Southern Methodist University.
Date: September 22, 2016